Updated September 2026 · By the ChatGPT Ads Canada team
1. Check whether your business is eligible
ChatGPT advertising is still rolling out and some categories are restricted. Regulated industries such as legal, health, finance and immigration may have extra rules. Check the platform's current advertising policies before building anything.
2. Define the conversations you want to reach
Write down the real questions your customers ask before they buy. Be specific: include their situation, location and concerns. These become the foundation of your campaign.
3. Prepare a landing page that answers the question
Send people to a page that continues the conversation, not a generic homepage. Include pricing guidance, proof, and a clear call to action.
4. Set up tracking before launch
Track forms, calls, bookings and sales. Without tracking you won't know whether the test worked.
5. Start with a controlled test budget
Most businesses start around $500 per month in ad spend. Set a time frame and a success metric, such as cost per qualified lead.
6. Review, refine and scale
Look at which conversations produced leads, cut what didn't work and move budget toward what did.
Common mistakes
- Copying Google Ads keywords straight into ChatGPT campaigns
- Launching without conversion tracking
- Sending traffic to a homepage
- Judging results after a few days
- Making claims regulators don't allow
Want help? See our ChatGPT Ads management service or pricing.