What are ChatGPT Ads?
ChatGPT Ads are sponsored placements that can appear in eligible ChatGPT conversations. They are labelled as sponsored and, according to OpenAI, kept separate from ChatGPT's answers.
Context, conversation, conversion
Context: users describe their situation in detail. Conversation: ads appear alongside a relevant conversation. Conversion: the user clicks through to call, book or buy.
How targeting works
Instead of bidding on short keywords, campaigns are planned around the topics and intent of conversations. Available targeting options are set by the platform and are still developing.
How results are measured
Businesses track clicks, leads and sales with analytics, UTM parameters and platform conversion tools. We set this up before launch. See conversion tracking.
Are they available in Canada?
ChatGPT Ads have started rolling out in Canada. Eligibility depends on your category and platform policy. Read how to advertise on ChatGPT in Canada.